In 1973 the Delhi operations were taken over by Mr. Ram Nath Mehra, wherein trade in stationery goods was continued. Mr. Alok Berry (grandson of Mr. Ram Nath Mehra), after obtaining a First Class Bachelor of Arts Honors Degree in Economics from The University of Delhi, was inducted into the firm in 1989, wherein the activities were diversified to trading in Printing Inks and Fluorescent Pigments. Significant progress was made in the dyes and pigments business and pursuant to the liberalization of the Indian economy; import of certain specialty colorants and performance enhancing additives was commenced. Subsequently, given the better prospects of the specialty colorants & additives business, the focus has been shifted to this segment.
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